My Research Desk

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How will the expansion of digital communications channels influence marketing communications in the future?

Phones with cameras, games and the Internet, games carrying advertising, TV on demand – interactive but with no ads, digital posters, interactive screens, sponsored online content created by kids…the world’s gone bloody digital mad.

You’ve heard of web 2.0? It’s not a new form of technology, it’s a philosophy based around community. The way all this digital stuff will change marketing is simply by forcing companies to give consumers more stuff for free… and to be more open.

People buy more from those who they know and trust, and for the first time, with these devices and the Internet every single person has the ability to become that liked/trusted person.

In order to survive companies are going to have to learn this lesson and begin giving us more value. Because their biggest competitors are only a mouse click away!

Web Marketing Communications Integrated Internet Marketing Firm

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